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Gemstra - The Future of Social Selling

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Gemstra is a decentralized blockchain-integrated ecosystem which liberates today's social selling economy, with the goal of building a technological protocol for social selling that opens the industry to everyone in retail. Our mission is to make social selling accessible and awesome for everyone. The Gemstra ecosystem will establish a commonwealth for social selling by providing a technology that fairly distributes power to the appropriate actors of the model.


Gemstra’s mission is to make social selling accessible and awesome for everyone. Social selling, traditionally called “direct selling”, utilizes multi-level selling models that reward people (called “Sellers” in the Gemstra ecosystem) for influencing sales through promoting brands to their social network. Social selling is a large and growing industry, yet it is extremely captive and mostly unavailable to the broader retail market.

Gemstra is building a blockchain-integrated ecosystem (ASTRA Platform) and token economy (GMS Token) to unlock social selling to the entire retail market. ASTRA is a smart contract platform. It leverages blockchain technology to put data back in the hands of sellers and enable retailers (called “Merchants” in the Gemstra ecosystem) and brands from the $24 trillion global retail economies to join social selling. Gemstra provides open source software and an SDK for Merchants to integrate with ASTRA. The GMS Token will reduce friction as ASTRA’s default exchange of value, power gamification and reward models native to social selling, and provide governance to democratize the ecosystem. ASTRA Platform and the GMS Token are exactly what the stakeholders of social selling need - the de facto infrastructure and reward economy for an unpredictably large market. 


Problem
The industry is walled off by a few companies that have too much power. 
  • Sellers Held Captive
Social selling is dominated by giants like Amway ($8.8B), Avon ($5.7B), and Mary Kay ($3.5B). These merchants hold their Sellers captive by making it difficult, if not impossible, to transfer customer data, transaction data, and genealogy (network) data. Sellers risk losing income they worked hard to earn should they seek mobility. The average Seller works 10-20 hours per month and earns between $250- $500. Earned income is generally added to help with the household budget. Today’s merchants have too much leverage and power in the relationship with sellers. 
  • Inefficient Market Cornered by Monoliths
Barriers to entry are high, limiting new merchants from entering the space. Expensive and fragmented systems are required to manage commissions, rewards, accounting, customer service, back office operations, and commerce - limiting the number of new merchants. The lack of market entrants further reduces sellers’ options and opportunities, allowing incumbent monoliths to corner the growing industry. Merchants in social selling can often get away with overpricing products, yielding an inefficient market for sellers. Sellers are not able to compete with the brands in the broader retail economy.

Solution
The first step towards freedom
WeĆ¢€™ve proven that the industry needs to be decentralized through BOUTIQUESBOUTIQUES - the world’s first social selling marketplace.

Launched in July 2017, our marketplace has attracted thousands of people to a new paradigm of social selling by providing a platform for retail brands to integrate their catalog of products. Sellers are free to sell only the products and brands they want through a customizable storefront. We amassed 3000 sellers, 8 brands, and reached 7-figure runrates within 10 months of launch. This organic success proved that retail brands want to participate in social selling while sellers desire freedom.





A blockchain solution and token economy to tap the $24 trillion global retail market
ASTRA Platform & Gemstra Token

Leveraging smart contracts with blockchain technology to put data back in the hands of sellers and enable merchants and brands from the $24 trillion global retail economies to join social selling.

ASTRA is exactly what the stakeholders of social selling need - the de facto infrastructure for an unpredictably huge future market. In 10 years, Gemstra industry valued well over $1 trillion globally and seeks to serve 50% of industry volume as its default infrastructure.



Bridging the $24 Trillion Retail Market to Social Selling
The success of Boutiques inspired us to build a larger solution that would unlock the industry for retailers and brands to participate in social selling without disrupting their existing business - giving them a new and growing sales channel.

Astra Platform
Astra is a smart contract platform that serves as the bntechnological infrastructure for Brands and Retailers (called “Merchants” in Astra) to build a social selling channel. By leveraging blockchain, Astra and the Gemstra Token democratize the model for Merchants, Brands, and Sellers.




Default Protocol for Social Selling
Powering the largest gig economy of the future.
The social selling industry is on track to exceed $1 Trillion in 10 years without Gemstra. Astra Platform and Gemstra Token democratize and unlock this captive industry to enormous potential. The future of social selling becomes unpredictably large with Gemstra.
Default Protocol Illustration


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